What Consumers are Saying
Details
Alcan commissioned a third party to conduct consumer research to understand what consumers thought about the new FeatherWeight liner. Several features made significant impacts on them. Here are some of their comments.
"These are easier to open than the first (current) liners. I had no trouble opening them."
"I like that they're clear and you can really see the cereal."
"It's important to everyone now to be environmentally friendly. I would definitely buy the new packaging."
"I like that it keeps the cereal just as fresh. That's important."
"30% less packaging. That's what matters to me."
"I would like to see an 'environmental benefit' statement on the box – something explaining why the change was made."
